Saying "No" Will Save Your Brand: Choosing Your Target Audience
The paradox is simple: You have to narrow your focus to broaden your impact. My experience, whether working with a legacy brand like Levi's or helping a new venture find its footing, has proven this a thousand times over. A brand's strength is measured not by the size of the crowd it addresses but by the intensity of the connection it forges with a specific, clearly defined group.
What We've Been Up To Lately: Tracksmith and NZTE
Our recent work with Tracksmith and New Zealand Trade and Enterprise showcases how strategic leadership drives growth. From crafting a three-year marketing plan for Tracksmith to helping a New Zealand apparel brand scale globally, we’re helping brands bridge execution gaps and seize new opportunities.
Building Brand Equity in a Transactional World
True brand equity isn’t just a logo or slogan—it’s a systemic asset built on trust, clarity, and execution. In our latest post, we dive into the three critical questions every brand must answer: Who do you say no to?, What are you promising?, and How do you bridge the execution gap? Learn how brands like The North Face and Levi’s create lasting value by staying true to their core.
Getting Global Team Buy-In to Scale a Billion-Dollar Brand
Getting global team buy-in is no easy feat but a necessary one to drive growth of a brand. In this article, founder of ACV Consulting, Aaron Carpenter, reflects on his key principles or unifying a team towards a single goal of brand growth.
Why Identifying Brand Purpose is the First Step in Developing Brand DNA
Brand purpose is foundational to building a strong and long-lasting brand. Learn more about how we identify a brand’s purpose as part of building overall Brand DNA.
When to Hire a Fractional CMO: Identifying the Right Time for Strategic Leadership
Not sure if it’s the right time to bring on a Fractional CMO? Read Aaron Carpenter’s advice on when to consider hiring interim leadership for your brand.
How AI is Revolutionizing Retail Prototyping
In this blog, Christopher Peak shares how AI is driving change in the retail development space.
Five Marketing Lessons from Aaron Carpenter on Scaling The North Face to $2 Billion
In this blog, Aaron Carpenter reflects on key marketing learnings from his time scaling The North Face to $2B during his time as VP of Marketing.
Elevate Your Marketing Strategy with a Digital Audit
In the fast-paced world of digital marketing, staying ahead of the curve is paramount to success. At ACV Consulting, we offer a tailored digital audit service designed to uncover insights, identify gaps, and unleash the full potential of your brand's online performance.
How AI Can Help Manage E-commerce Product Photography
Our team at ACV has been exploring ways to use AI to address the problems our customers face in today’s digital marketing space. Many brands struggle to keep up with the demands of creative development in this hectic world of DTC consumer goods. Their budgets are struggling to keep up, too. With time and money at a premium, AI tools are emerging as a solution that could bridge the gap and enhance a creative team's efficiency without sacrificing quality.
Use a fractional CEO to focus your startup
When I join a startup retail company as a fractional CEO, it’s an exciting opportunity to bring agility, foresight, and growth strategies to a brand right from the starting line. My main objective is always to build a robust foundation of retail and brand-building strategy, broken into actionable steps that keep us moving, make us attractive to investors, and set us up for sustainable growth
Why use a fractional CMO?
Being a fractional CMO lets me bring proven leadership tools and global experience to marketing, e-commerce, and retail teams as they navigate big changes. I can help CEOs make quantum leaps in short time frames and keep brand teams moving to meet their goals while finding the right person to fill the role permanently. Helping brands and brand teams successfully through big transitions is one of the most satisfying roles I have served in my professional life.
Supporting international businesses expanding into the United States
In 2023, ACV was able to help seven unique international brands expand their footprint in the US market. With its massive consumer base and marketing platforms like Facebook and Google reaching over 70% of the population, success in the US market can mean growth, diversification, and increased revenue.