Stabil
About STABIL: A performance footcare and traction company for hardworking people that is expanding into the broader workwear accessories market. Founded in 1990 in Maine, USA.
ACV Support: Brand DNA Workshop + Brand Guidelines + Sell-In Book
+ Market Research
Brand DNA Workshop Package
/ Brand DNA workshop with multi-disciplinary team
/ Brand pyramid creation using new and existing content
/ Brand guidelines - content collection + revision + evolution
/ Stock photography curation + alteration + procurement
SELL-IN BOOK
/ Visual sell-in strategy
/ Adaptation of brand guidelines for sell-in use
/ Collaboration with internal marking + sales team
/ Product templates
MARKET RESEARCH
/ Use of current + measurable public + internal market data to illustrate consumer profiles
/ Procuring brand market research survey
/ Procuring market data research
/ Working with internal marketing + sales team to turn research results into creative content
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