beam cbd
About Beam: Beam CBD is a premium yet approachable CBD brand rooted in clean products, community, and the athlete mindset.
ACV Support:
Content Strategy/Creation + Product Launch Event + PR Support
Concept
Looking to cement their position in the sport segment, ACV, with the help of Award-Winning Creative & Content Director Jim McGinley, was commissioned to produce a campaign around Mat Fraser, their newly signed athlete and 4-time World CrossFit Games Champion.
During the pre-pro phase of the project, we learned that Mat had a truly inspiring story about his path to sobriety. We knew sharing this story was the campaign — if Mat was up for it.
Content Creation
With Mat’s permission, the filming commenced at his home in Tennessee leading up to Week 5 of the CrossFit Open. What came out was a profound and raw story of a top-tier athlete, previously untold to his millions of fans across the globe.
Product Launch + PR Support
#Pursuitforbetter was released in the Fall of 2019 during an athlete-packed media event in SOHO, along with the full Beam Blends line. Since then, the film has made waves across social media platforms and gained the attention of numerous press outlets, including CNN, Men’s Health, Maxim Magazine, and BoxRox.
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