Fractional CMO Services

Our Fractional CMO services are tailored for brands that need top-tier marketing expertise without the full-time commitment.

Fractional Leadership, Full-Time Impact

What we do

We provide fractional Chief Marketing Officer services designed to help lifestyle and consumer brands scale without the overhead of an in-house executive.

Whether you're building brand awareness, optimizing your go-to-market strategy, or scaling revenue, we bring deep expertise from leading brands such as The North Face, Levi’s and Red Bull to guide your next stage of growth.

  • We define what sets you apart and craft a strategy that resonates.

  • From paid acquisition to retention strategies, we build data-driven marketing engines that drive revenue.

  • We bring executive-level guidance to your internal teams and external partners, ensuring alignment and efficiency.

  • Launching something new? We create roadmaps for product, market entry, and audience growth.

Who we work with

We partner with founders, CEOs, and marketing teams at scaling consumer brands who need seasoned leadership but aren't ready for a full-time CMO.

  • Growth-stage brands looking for expert marketing leadership

  • Founders seeking to define (or redefine) their brand strategy

  • Companies struggling with marketing inefficiencies or team misalignment

  • Businesses ready to scale but missing a senior marketing leader

Brands we’ve supported

“ The DNA work we did together is fully integrated in North America and globally. Our new DNA Pyramid is as powerful today as the day we finished it and guides us along in everything we are doing. “

Rob Durant, VP Marketing | Osprey Packs

Meet Aaron

Aaron Carpenter brings decades of experience leading some of the world’s most iconic brands, including Levi’s and The North Face. He has built and scaled global marketing strategies, driven multi-million-dollar brand growth, and led teams through transformation and expansion.

As the founder of ACV Consulting, Aaron applies that expertise to help consumer brands scale smarter, bringing big-brand strategy, fractional flexibility, and executional expertise—without the overhead of a full-time CMO.

"We absolutely loved working with ACV. My goal as CEO was to take Sea to Summit from selling products globally to being a global brand. Bringing on Aaron Carpenter as Interim CMO made everything easier.

Aaron and his team at ACV were able to help us shape the big picture while tackling everything from e-commerce to brand development. Their work put us in the perfect position to attract a partner for growth."

Sally McCoy
Former CEO | Sea to Summit