Elevate Your Marketing Strategy with a Digital Audit
In the fast-paced world of digital marketing, staying ahead of the curve is paramount to success. Consumers are spending an ever-increasing amount of time and money online with total e-commerce sales increasing to $1.119 Trillion in 2023*. Not to mention, algorithms are changing frequently, consumer behavior continues to evolve and there’s a myriad of platforms to navigate. This is why having an optimized digital presence and clear strategy is critical.
At ACV Consulting, we offer a tailored digital audit service designed to uncover insights, identify gaps, and unleash the full potential of your brand's online performance. Keep reading to learn more about our Digital Audit program.
What is a Digital Audit?
A digital audit is a comprehensive analysis of your brand's online presence, encompassing various aspects such as your website, social media channels, email marketing, technical SEO, and more. We get under the hood to analyze key metrics and data points to gain insights into your current performance and areas that will help you drive additional revenue.
Why Should I Get a Digital Audit of My Brand?
Understand Your Brand's Potential: A digital audit provides valuable insights into how your brand is currently performing and how it stacks up against competitors, helping you understand what's working well and what needs improvement.
Identify Gaps in Your Marketing: By analyzing your digital presence, we can uncover inconsistencies, missed opportunities, and areas where your marketing efforts may be falling short.
Uncover Areas of Opportunity: In addition to identifying gaps, we’ll pull out potential areas for growth and optimization, allowing you to capitalize on new opportunities and grow your top-line revenue.
Receive a Tailored Playbook: Perhaps the most valuable aspect of our Digital Audit is the personalized playbook you'll receive, outlining actionable recommendations and strategies tailored to your brand's specific goals and challenges.
What can we cover in a Digital Audit?
With the breadth of our team's experience, we can dive into every aspect of your digital performance including:
Website Infrastructure Analysis: we evaluate your website's architecture, loading speed, navigation, and overall user experience to identify areas for improvement and enhancement.
Platform and Build Assessment: we examine the scalability, security, and customization options of your platform to ensure it supports your business's growth trajectory.
Search Engine Optimization (SEO): we scrutinize your website's SEO practices, including keyword optimization, meta tags, content quality, and backlink profile, to enhance its search engine ranking and attract qualified leads.
Technical SEO Analysis: we review the technical aspects of your website such as site speed, mobile-friendliness, schema markup, and URL structure to ensure maximum visibility and accessibility to search engines.
Google Ads Review: From keyword research to ad optimization, we ensure every penny spent is translating into measurable results.
Paid Social Media Campaigns: we review the performance of your paid social campaign architecture, creative and messaging to ensure your dollars are being spent effectively.
Financial Planning for Paid Channels: We meticulously analyze your budget allocation across paid channels, ensuring optimal utilization of resources for maximum impact. Our data-driven approach helps you achieve cost-efficiency while maximizing your advertising efforts.
How Long Does a Digital Audit Take?
We like to move quickly so data is current and we are giving you the most actionable and relevant takeaways. From our initial conversation to delivering the final report, the process will take up to 4 weeks.
How Much Does a Digital Audit Cost?
At ACV Consulting, we aim to offer expert marketing advice at accessible prices for early-stage and hyper-growth brands. That’s why we offer three tiers of pricing to accommodate a variety of needs. Depending on how many channels and platforms you’d like us to analyze, our Digital Audit program ranges from $6,500 - $12,500.
Highlights from our Digital Audits
We’ve offered our Digital Audit to brands in a variety of product categories including outdoor equipment, household cleaning, darts, luxury umbrellas, premium photo albums, and more. Here are just a few of the findings we uncovered:
Identified opportunity & provided recommendations to increase email open rate 365% for a premium photobook DTC brand
Identified opportunity & provided recommendationsto for email marketing to contribute additional 20% of revenue for premium photobook DTC brand
Identified opportunity for household cleaning brand to reach a qualified audience of 1M natural product shoppers through digital sampling
Identified opportunity for supplement brand to increase ROAS from 1.5 to 3+ on paid social through restructuring meta account and optimizing creative
Ready to unlock the full potential of your brand? Contact us today to learn more about our digital audit services.
*source: https://www.digitalcommerce360.com/article/us-ecommerce-sales/