Many brands struggle to articulate their unique value in a crowded marketplace. Without clarity around your purpose, values, and differentiation, your marketing efforts can feel disjointed, your messaging inconsistent, and your growth potential untapped. Sound familiar?

That’s where the Brand DNA Masterclass comes in, complete with two 60 minute 1:1 strategy sessions to give you hands-on guidance in refining your brand’s unique DNA.

A STRONG BRAND DNA:

1. Provides clear direction and purpose for the brand.

2. Ensures consistent messaging across all channels.

3. Differentiates the brand from competitors in a crowded market.

4. Builds deeper emotional connections with customers.

5. Enhances brand loyalty by aligning with customer values.

6. Guides internal teams, aligning them with the brand’s mission.

7. Strengthens trust by delivering a consistent brand experience.

8. Positions the brand for sustainable, long-term growth.

Created by Aaron Carpenter, former VP of Marketing at Levi’s and CMO at The North Face, this course is designed to help you uncover the core of your brand and set a clear direction for future growth. In addition to the comprehensive lessons, you’ll also receive two hours of personalized strategy sessions, giving you hands-on guidance to apply these insights directly to your brand. You’ll walk away with:

• A Clear Purpose: Discover what makes your brand meaningful and why it resonates with your audience.

• Defined Brand Values: Learn how to align your team around shared principles that guide business decisions and customer interactions.

• Competitive Differentiation: Identify your unique strengths in the marketplace and how to communicate them effectively.

• A Growth Roadmap: Get a step-by-step guide to scaling your brand and aligning your marketing efforts for long-term success.

• Plus, the 2-hour strategy session will provide tailored, actionable insights to help you implement these strategies effectively, ensuring your brand stands out in the market

WHO IS THIS COURSE FOR?

The DIY Brand Builders: Entrepreneurs who want to establish a strong brand identity but need structured, expert guidance to do it right.

Misaligned Marketing Teams: Marketing leaders seeking a unified approach to align their team around a clear brand purpose, values, and identity.

Budget Conscious Business Owners: Small to mid-sized companies aiming to develop their brand in-house without the high costs of external agencies.

Early-Stage Startups: New businesses striving to stand out in competitive markets and in need of a clear, differentiated brand strategy.

Scaling Organizations: Teams preparing for growth but lacking the foundational brand strategy necessary to support long-term expansion.