Grasshopper
About Grasshopper: An environmental sensor system for indoor agriculture that gives growers across the planet urgently needed accuracy, connection, and knowledge. A solution made for the times that we grow in.
Retail Support: As CEO of Grasshopper, Christopher Peak developed an omnichannel go-to-market strategy, including e-commerce, in-app, and direct-to-consumer, through an initial funding round.
CEO + Omnichannel Strategic Plan
Developed core product and executed strategic go-to-market investor plan.
/ Omnichannel Strategic Plan (E-commerce, In-App, DTC)
/ Market Positioning
/ Supply Chain Management
/ Retail Distribution Modeling
/ Investor Communications
/ Retail Concept Viability Audit
Brand DNA Workshop
Identified, expanded, and unified brand identity
for use in an omnichannel go-to-market strategy.
/ Brand Pyramid
/ Brand Voice
/ Identity, Type & Color Evolution
/ Brand Persona
/ Customer Profiles
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