Lemon Tree

About Lemon Tree: A specialty cannabis company using handcrafted, organic strains from the Santa Cruz mountains. With a spirit of radical authenticity, they champion agricultural intimacy, inspire creativity, and promote outdoor recreation. Lemon Tree products help you foster a deeper connection to yourself, the earth, and your community.

Retail Support: Supported Lemon Tree through a funding round as ICEO with support for retail/market strategy, operational development, supply chain management, and investor communications.


Interim CEO + Strategic Planning

Provided interim leadership to prepare for a funding round and expansion opportunity.

/ Interim CEO

/ Retail Strategic Plan

/ Market Positioning

/ Operational Development

/ Supply Chain Management

/ Investor Communications

/ Retail Concept Viability Audit

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