Sea to Summit
About Sea To Summit: Global outdoor lifestyle brand with award-winning design across product categories from cookware to tents. Founded and headquartered in Australia in 1983.
ACV Support:
Fractional CMO (18 month project) + Brand DNA Workshop + Brand Guidelines + Font/Color/Logo Evolution + Brand Anthem Video + Global Launch Support
Fractional CMO
/ 18-month project + 6 mos of follow-up, 3 days per week
/ Strategic + tactical marketing + e-commerce plan creation
/ Global marketing team assessment + reorganization + development
/ Launch of the brand’s first global tent line
/ Launch of new global Shopify sites + Brand Folder development + other marketing team systems
/ Development of global CRM strategy with Klaviyo
DNA Workshops + Extensions
/ Brand DNA workshop with cross-disciplinary team
/ Brand pyramid creation
/ Brand guidelines - content collection + revision + evolution / Consumer profile + consumer data development
/ Color palette evolution
/ Digital font + font usage evolution
/ Animated logo + logo usage evolution
Ongoing Amazon Support
/ Copy & Headline Strategy
/ Photo Direction
/ Graphic Design
Tradeshow Booth Design
/ Photo Direction
/ Graphic Design
/ Consumer Experience Design
/ Overall Build Management
Content Capture
/ Campaign Ideation
/ Scouting
/ Casting
/ Talent Management
/ Creative Direction
