The North Face
About The North Face: The iconic, global outdoor brand inspiring adventure since 1966 — growing to over $10-billion in annual sales (2020).
ACV Support: Youth Marketing Strategy + Experiential Design
+ Content Creation + Tour Management + Social/Digital Campaign
Content Creation + Campaign
From conception and creative production to tour assets, social and digital promotion, and ongoing content creation, the 3-month tour was a massive undertaking and an amazing program for thousands of millennial campers across the country.
Ultimately the project was a true gain for an iconic outdoor brand looking to speak to tomorrow’s customers.
Concept + Strategy
Recognizing that many millennials' relationships with nature don't necessarily involve scaling Everest, Ex-CMO Aaron Carpenter (as CEO of previous agency Tidesmart West, a division of TideSmart Global) helped develop Basecamp as a way to get out in front of this elusive consumer group and create an accessible way to connect with the outdoors.
