As the primary architect of ACV Consulting’s proprietary Digital Growth Assessment program, Sabrina Lafosse is the strategic cornerstone of our entire digital practice. She designed the rigorous methodology that dissects competitive landscapes far beyond surface-level metrics, uncovering deep structural opportunities for brands entering or expanding in the North American market. Sabrina ensures every audit delivers not just data, but decisive intelligence that directly impacts top-line growth and margin protection.

With over 20 years of experience leading digital marketing and e-commerce at Giro Sport Design, Royal Robbins, American Recreational Products, and ThinOptics, Sabrina Lafosse brings a rare client-side perspective to every engagement. She analyzes ecosystems with the pragmatic, P&L-focused mindset of a brand operator who has lived the real-world pressures of inventory turns, margin preservation, and customer retention—giving her the unique ability to spot “invisible” growth pathways that traditional agencies approaches.

Sabrina Lafosse excels at synthesizing fragmented data across paid, owned, and earned channels while bridging technical performance and brand storytelling. Whether reverse-engineering a competitor’s acquisition machine, optimizing tech stacks for conversion efficiency, or building three-year revenue projections, she transforms raw analytics into ACV’s signature user-friendly playbooks. By staying ahead of algorithm shifts and emerging search trends, Sabrina equips partners with clear, actionable roadmaps to compete more effectively in the digital marketplace.