Retail Development
Innovating the Future of Physical/Digital Commerce
ACV Consulting helps brands turn physical spaces into powerful competitive advantages by fusing operational discipline with creative innovation. We believe that a successful retail footprint must do more than just generate revenue—it must act as a tangible expression of your brand’s values and a hub for genuine customer connection. By combining world-class design strategy with fractional leadership, we guide your team through the complexities of a physical build, ensuring that every storefront is not just built for efficiency, but designed to inspire.
What We Do
Elevating the Brick & Mortar Experience
We offer an flexible, expert-led approach to physical retail, anchored by the fractional design leadership of Christopher Peak. Whether guiding a single project or shaping a long-term strategy, we cover the full spectrum of brick-and-mortar growth. Our work spans from rigorous Retail Audits that optimize current operations, customer flow, and merchandising , to a comprehensive Design Roadmap process that utilizes collaborative scrums to ideate and visualize future retail concepts. From fixing immediate operational bottlenecks to envisioning your next flagship location, we provide the high-level expertise and "living documents" necessary to scale successful retail programs.
Fractional Leadership
Christopher Peak provides fractional retail leadership, offering brands direct access to expertise honed at iconic global companies. He acts as a strategic extension of your team, guiding the evolution of your physical footprint through high-level design, technology integration, and operational refinement to ensure scalable success.
The Retail Growth Audit helps brands refine their brick-and-mortar strategy through an iterative workshop process led by Christopher Peak and the ACV Team. By combining a video walkthrough and collaborative design scrums, we create a "Retail Workbook" that offers actionable insights on store layout, customer journey, e-commerce integration, and merchandising. Learn More
ACV Consulting transforms brand identity into immersive physical environments through our Flagship Design Process. Led by SVP of Retail Development Christopher Peak, this comprehensive engagement bridges the gap between high-level brand strategy and architectural execution. Learn More
Meet Christopher Peak
- Innovating the Future of Physical/Digital Commerce
- Operational Architect of the "Apple Standard"
- Fractional Leadership
Christopher Peak is a renowned leader in retail development, bringing the rigorous discipline of Apple Retail Design to the world’s most ambitious brands. As a Principal at ACV Consulting, Christopher does not merely design spaces; he engineers the operational backbone of profitable physical commerce. His expertise is grounded in the intellectual property and financial precision of the world's most successful retailer, offering clients a blueprint to transform their physical footprint into a high-efficiency asset rather than a liability. For brands expanding into the US market, Christopher provides the critical frameworks necessary to execute a flagship strategy that balances high-impact aesthetics with uncompromising financial performance. Learn More
Why Choose ACV As A Retail Partner?
Choosing ACV Consulting for Retail Development means gaining access to a depth of expertise usually reserved for global giants, channeled through the leadership of Christopher Peak, former executive at Apple and Universal Studios. Unlike traditional design firms, we bridge the gap between high-level brand strategy and operational reality, ensuring your brick-and-mortar presence is rigorously calibrated for success. Our process moves beyond simple aesthetics to analyze critical metrics like customer flow, bottlenecks, and merchandising effectiveness, culminating in products that serve as scalable, actionable roadmaps for your brand’s physical growth.
Real Results from Trusted Partners
Brands We've Accelerated
See how our fractional CMO services have driven transformative growth for consumer and retail leaders, blending human expertise with targeted AI enhancements for measurable impact.
The DNA work we did together is fully integrated in North America and globally. Our new DNA Pyramid is as powerful today as the day we finished it and guides us along in everything we are doing.
— Rob Durant, VP Marketing | Osprey Packs
We absolutely loved working with ACV. My goal as CEO was to take Sea to Summit from selling products globally to being a global brand. Bringing on Aaron Carpenter as Interim CMO made everything easier.
— Sally McCoy, Former CEO | Sea to Summit
Trusted by the World's Biggest Brands
Featured Case Studies
Sea to Summit
Guiding a global brand evolution while launching a new product vertical at the same time.
Manitobah
Modernizing a principled and Indigenous-rooted shoe brand — while honoring its profound heritage, culture, and craft.
Tracksmith
Supporting a rapidly growing running brand with strategic direction through Fractional CMO services.