Manitobah
About Manitobah: Rooted in Indigenous culture, Manitobah’s vision is to build a vibrant, global brand that makes a positive impact in Indigenous communities.
ACV Support: Interim CMO (12-month project), Brand DNA workshop, brand guidelines + brand evolution, including font, color, and identity.
Interim CMO
- 12 month project
- Strategic + tactical marketing + e-commerce plan creation
- Global marketing team assessment + reorganization + development / Launch of the brand’s first global tent line
- Launch of new global Shopify sites
- Development of global CRM strategy with Klaviyo
Brand Evolution
- Brand DNA workshop with cross-disciplinary team
- Brand pyramid creation
- Identity, Type & Color Evolution
- Brand guidelines
- Visual Strategy & Photo Direction
