Grow with a Fractional CMO
Human-led leadership, fueled by AI insights
Our human-led fractional CMO services blend proven strategies from global leaders like Levi's, The North Face, Apple and Red Bull with AI-enhanced data analysis and consumer insights, empowering authentic brand evolution, e-commerce optimization, and omnichannel revenue acceleration.
What We Do
Fractional CMO Expertise Creates Lasting Brand Momentum
Our fractional CMO services provide senior-level guidance to brands navigating growth. Whether you are supporting your brand through a HR transition, wanting world-class expertise at a fractional price, or facing a unique challenge that requires exceptional experience, ACV can field the perfect fit. Drawing on decades of hands-on experience—from digital transformations at global leaders to retail innovation—we craft strategies that honor your brand's core while leveraging AI for sharper, data-enriched decision-making. Whether building awareness, refining go-to-market plans, or fueling revenue, we deliver flexible support that embeds seamlessly into your operations.
Brand Strategy & Positioning
We uncover your unique voice through human-led workshops, amplified by AI sentiment analysis for resonant, timeless positioning that connects across digital and in-store channels.
Growth & Revenue Acceleration
From paid acquisition and retention tactics to e-commerce scaling, we engineer data-driven engines—enhanced by AI predictive modeling—to unlock sustainable revenue streams in competitive retail landscapes.
Team Leadership & Development
Our executives mentor internal teams and partners, fostering alignment and efficiency with intuitive guidance rooted in real-market intuition, not algorithms alone.
Go-To-Market Strategy
For new launches, we map comprehensive roadmaps covering product rollout, market entry, and audience expansion—blending retail experiential expertise with AI-optimized targeting for faster traction.
Who Partners With Us?
We collaborate with visionary founders, CEOs, and marketing leaders at growth-stage consumer brands who crave seasoned fractional CMO support but prioritize flexibility over full-time hires. Our human-first approach ensures strategies that evolve with your narrative, incorporating AI insights to navigate retail complexities and digital shifts with confidence. Ideal partners include:
- Growth-Stage Brands Seeking Marketing Leadership: DTC innovators or retail expanders needing strategic oversight to break through plateaus.
- Brands Preparing for Sale: Brands looking to lock in brand equity by creating a rock-solid marketing program.
- Founders Defining Brand Foundations: Entrepreneurs refining identity and vision for authentic, market-ready resonance.
- Teams Facing Inefficiencies: Companies tackling misalignment or execution gaps with executive-level clarity and AI-backed diagnostics.
- Scalers Missing Senior Expertise: Businesses poised for expansion, from e-commerce migrations to omnichannel retail activations.
Real Results from Trusted Partners
Brands We've Accelerated
See how our fractional CMO services have driven transformative growth for consumer and retail leaders, blending human expertise with targeted AI enhancements for measurable impact.
The DNA work we did together is fully integrated in North America and globally. Our new DNA Pyramid is as powerful today as the day we finished it and guides us along in everything we are doing.
— Rob Durant, VP Marketing | Osprey Packs
We absolutely loved working with ACV. My goal as CEO was to take Sea to Summit from selling products globally to being a global brand. Bringing on Aaron Carpenter as Interim CMO made everything easier.
— Sally McCoy, Former CEO | Sea to Summit
Meet Aaron Carpenter
- Brand Development Lead
- Interim CMO + Interim CEO
- E-Commerce Strategist
With over 20 years shaping global brands, Aaron Carpenter, former VP of Marketing at Levi Strauss and CMO at The North Face, is a digital trailblazer. At Levi’s, he led digital transformation, launching and building LeviStraussSignature.com to achieve $200M in revenue in three years. As CMO, he drove The North Face’s thenorthface.com and loyalty program, adding $60M annually. As ACV Consulting’s founder, Aaron empowers purpose-driven consumer brands with big-brand strategies, AI-powered analytics, and scalable e-commerce solutions, delivering sustainable growth and authentic impact. Learn More
Why Choose ACV for Fractional CMO Services?
In a crowded market of quick-fix consultants, ACV stands out with world-class human-led fractional CMOs that prioritize your brand's authentic trajectory. Aaron Carpenter's marketing and brand strategy expertise—from Levi's global launches to The North Face's DTC surge—with AI tools for precise consumer behavior mapping, ensuring strategies that adapt to digital waves. Christopher Peak's innovation leadership, honed by his years at Apple, offer clients the support to create seamless omnichannel experiences. Get up to 2x faster revenue growth, without compromising your bottom line or your brand promise!
AI-Enhanced Insights for Human-Led Growth
At ACV, technology serves strategy—not the reverse. Our fractional CMO approach integrates AI selectively for deeper dives into customer sentiment and retail trends, empowering human-crafted plans that feel intuitive and enduring. From predictive e-commerce audits to personalized omnichannel campaigns, we unlock efficiencies that let your team focus on what matters: building connections that last.
Trusted by the World's Biggest Brands
Featured Case Studies
Sea to Summit
Guiding a global brand evolution while launching a new product vertical at the same time.
Manitobah
Modernizing a principled and Indigenous-rooted shoe brand — while honoring its profound heritage, culture, and craft.
Tracksmith
Supporting a rapidly growing running brand with strategic direction through Fractional CMO services.