Global Marketing Leadership.
Without the full-time cost.
Choose a Fractional CMO.
ACV’s fractional CMO service puts an experienced Chief Marketing Officer — led by Aaron Carpenter, former CMO of The North Face — inside your brand.
Multiply Your Team's Power with a Senior Marketing Leader + Full AI Integration
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Led by Aaron Carpenter • Former CMO The North Face
THE REAL CHALLENGE
You don’t have a marketing problem.
You have a leverage problem.
Lost or Departing CMO
You need senior leadership now — not in six months.
Wasted media spend
15% agency fees + budgets set on gut feel with no closed-loop ROI.
Content that doesn’t convert
Unoptimized catalogs and slow production at scale.
Stale intelligence
Quarterly brand studies in a market that moves in weeks.
THE ACV DIFFERENCE
A true fractional CMO. Not a consultant. Not an agency.
A senior leader who operates inside your business — powered by AI.
Human-Led
Aaron Carpenter + a hand-picked network of senior FCMOs matched to your category and stage.
AI-Powered
Full stack: ACV Intelligence, Brahma (media), Brandfuel (site), and Silverside (creative).
Embedded
Weekly cadence. Works inside your team and systems — not quarterly decks from the outside.
Accountable
We own the outcome and revenue impact — not just recommendations.
WHAT'S INCLUDED
Full marketing operating system.
Delivered through your FCMO.
Brand Strategy & Positioning
Competitive audit, defensible brand story, and positioning built for your specific consumer.
Content & Conversion
Full-lifecycle catalog optimization, SEO, GEO, and campaign alignment at scale.
Media & Channel Architecture
AI-driven media mix modeling and optimization that eliminates waste.
Team & Org Development
Team assessment, gap identification, and a lean hiring roadmap.
“Aaron brought a level of strategic clarity we hadn’t had since the company’s early days. Within 90 days, the entire marketing organization was running differently.”
WHO THIS IS FOR
Companies navigating transition
or growth.
Lost or Replacing CMO
You need senior coverage immediately — not in six months.
Rapid Growth Phase
Revenue is moving but your marketing org hasn’t kept up.
Post-Investment
Series A or PE-backed. Investors expect marketing performance now.
Market or Channel Expansion
Entering new markets, retail channels, or scaling DTC.
Sea to Summit
Guiding a global brand evolution while launching a new product vertical at the same time.
Manitobah
Modernizing a principled and Indigenous-rooted shoe brand — while honoring its profound heritage, culture, and craft.
Havaianas
Stepping into the role of Interim Head of North American Marketing during some of the craziest times in over a century.
Mananalu
Evolving and helping lift a hydration brand looking to change the game in the plastic water bottle space.
Led by Aaron Carpenter
Former CMO of The North Face (7 years) and VP Global Marketing at Levi’s (10 years). Deep expertise in global brand building, outdoor, and lifestyle categories.
HOW IT WORKS
Simple. Transparent. Results-focused.
ASSESS
Discovery call + competitive benchmark using ACV Intelligence. We get a clear picture of where you are today.
ALIGN
We develop strategy and a 90-day roadmap tailored to your goals, team, and stage.
EXECUTE
Embedded delivery with weekly cadence. Full access to our AI stack and ongoing accountability.
Choose the right level of support.
- ✓ Strategic leadership & competitive intelligence
- ✓ Monthly roadmap & ACV Intelligence dashboard
- ✓ Best for $5M–$25M brands
- ✓ Full CMO function + complete AI stack
- ✓ ACV Intelligence, Brahma, Brandfuel & Silverside
- ✓ Best for $25M–$150M brands with existing teams
* Pricing confirmed directly with Aaron before engagement.
Ready to find out what’s actually possible for your brand?
30 minutes. No pitch. A real conversation about your situation and AI readiness.