Sea To Summit

About Sea To Summit: Global outdoor lifestyle brand with award-winning design across product categories from cookware to tents. Founded and headquartered in Australia in 1983.

ACV Support:

Fractional CMO (18 month project) + Brand DNA Workshop + Brand Guidelines + Font/Color/Logo Evolution + Brand Anthem Video + Global Launch Support

Fractional CMO

  • 18-month project + 6 mos of follow-up, 3 days per week
  • Strategic + tactical marketing + e-commerce plan creation
  • Global marketing team assessment + reorganization + development
  • Launch of the brand’s first global tent line
  • Launch of new global Shopify sites + Brand Folder development + other marketing team systems
  • Development of global CRM strategy with Klaviyo

DNA Workshops + Extensions

  • Brand DNA workshop with cross-disciplinary team
  • Brand pyramid creation
  • Brand guidelines - content collection + revision + evolution / Consumer profile + consumer data development
  • Color palette evolution
  • Digital font + font usage evolution
  • Animated logo + logo usage evolution

Ongoing Amazon Support

  • Copy & Headline Strategy
  • Photo Direction
  • Graphic Design

Tradeshow Booth Design

  • Photo Direction
  • Graphic Design
  • Consumer Experience Design
  • Overall Build Management

Content Capture

  • Campaign Ideation
  • Scouting
  • Casting
  • Talent Management
  • Creative Direction