Growth Assessments
See every leak.
Leave with a roadmap.
Most US consumer brands waste 30–60% of digital spend and leave 30–70% of website revenue on the table. ACV’s human-led, AI-powered Growth Assessments diagnose digital, website, and retail — then hand you a living document your team can run.
WHAT WE DO
Three assessments. One clear picture.
DIGITAL
Digital Growth Assessment
A 40–60 page review of your full digital ecosystem: website CRO, SEO and search visibility, paid social, email, US competitor benchmarks, and a 2-year channel mix.
Executive presentation deck
90-day execution roadmap
Growth and spend forecast
Budget reallocation recommendations
Recorded findings walkthrough
Best when paid and organic compete, CAC is rising, or leadership wants one coherent digital plan.
WEBSITE
Website Growth Assessment
A 30–40 page website audit that finds conversion leaks, technical SEO issues, Core Web Vitals failures, and checkout friction — ranked by estimated revenue impact.
- Detailed findings deck
- Prioritized 30 / 60 / 90-day fix list
- Recorded screen-share walkthrough
- Revenue impact per recommendation
Best when traffic is fine and sales are not, or a replatform is on the table.
RETAIL
Retail Growth Assessment
A 30–40 page Retail Workbook led by Christopher Peak. Virtual store walkthrough plus design scrums covering flow, merchandising, service, and omnichannel.
- Operational audit and dead-zone map
- Customer journey storyboard
- Merchandising recommendations
- Living workbook in PDF + editable PPT
Best when stores feel disconnected from DTC or a new concept is about to roll out.
HOW TO CHOOSE
Which growth assessment is right for you?
Choose Digital if you need a full-funnel plan. Choose Website if conversion or technical SEO is the bottleneck. Choose Retail if brick-and-mortar experience is the gap.
| If this is true | Start here | You leave with |
|---|---|---|
| Spend is leaking across channels | Digital Growth Assessment | 40–60 page roadmap + 2-year channel mix |
| Site Traffic without sales | Website Growth Assessment | 30–40 page audit + 30/60/90-day fix list |
| Stores underperform the brand | Retail Growth Assessment | 30–40 page Retail Workbook |
DIGITAL GROWTH ASSESSMENT
What is a Digital Growth Assessment?
It is a 5–6 week, AI-powered 360° review of a brand’s full digital ecosystem — website, SEO, paid social, email, and competitive position — delivered as a 40–60 page roadmap with a 90-day plan, spend forecast, and recorded walkthrough.
Built for consumer brands that need one coherent digital plan instead of channel-by-channel guesses.
What we analyze
- Website performance and CRO vs top US competitors
- SEO and search visibility, including readiness for AI search / AEO
- Paid social and content strategy
- Email and retention benchmarks
- US category trends and three-year growth potential
- 2-year strategic roadmap and budget allocation
Onboarding: Welcome package, NDA, intake, platform access
Week 1: Discovery call
Week 3: Review call
Week 5: Presentation call
Week 6: Final roadmap delivery
WEBSITE GROWTH ASSESSMENT
What is a Website Growth Assessment?
It is a 4–5 week technical and experience audit that finds every conversion leak on your site and hands you a prioritized 30/60/90-day fix list with estimated revenue impact.
What we analyze
- Site speed and Core Web Vitals
- Technical SEO: crawl, indexation, schema
- On-page SEO and content effectiveness
- UI/UX friction and checkout abandonment
- Tech stack and platform readiness
- Google Ads landing pages and feeds
- Accessibility and international readiness
RETAIL GROWTH ASSESSMENT
What is a Retail Growth Assessment?
It is a six-week collaborative audit — virtual store walkthrough plus design scrums — that produces a 30–40 page living Retail Workbook aligning customer flow, merchandising, service, and omnichannel experience with your growth plan.
Led by Christopher Peak. Optional Enhanced Track adds prototype sketches and a focus-area deep dive.
Timeline
Week 1: Intake and brand assets
Week 2: Virtual store walkthrough
Week 3: Customer experience mapping
Week 4: Retail design scrum
Week 5: Workbook preparation
Week 6: Workbook presentation
WHO THIS IS FOR
Growth-stage consumer brands that need a clear diagnosis
- DTC and retail brands that cannot see the full picture
- Teams whose agencies produce activity without a single roadmap
- Founders preparing a site, channel, or store overhaul before peak
- Operators who want executive-grade analysis before committing budget
PROOF
What Partners Say
“The DNA work we did together is fully integrated in North America and globally. Our new DNA Pyramid is as powerful today as the day we finished it and guides us along in everything we are doing.”
Rob Durant, VP Marketing · Osprey Packs
“My goal as CEO was to take Sea to Summit from selling products globally to being a global brand.”
Sally McCoy, Former CEO · Sea to Summit
Sea to Summit
Guiding a global brand evolution while launching a new product vertical at the same time.
Manitobah
Modernizing a principled and Indigenous-rooted shoe brand — while honoring its profound heritage, culture, and craft.
Havaianas
Stepping into the role of Interim Head of North American Marketing during some of the craziest times in over a century.
Mananalu
Evolving and helping lift a hydration brand looking to change the game in the plastic water bottle space.
THE TEAM BEHIND THE WORK
Human-Led. AI-Enhanced.
Aaron Carpenter
Former VP Marketing at Levi Strauss and CMO at The North Face. Leads Brand DNA and strategic planning work.
Christopher Peak
Translates Brand DNA into retail experience and playbooks. Apple and Universal Studios retail lineage.
Sabrina Lafosse
Turns Brand Strategy into digital systems, briefs, and measurement so the strategy survives contact with channels.
Questions buyers ask
What is a growth assessment?
A growth assessment is a time-boxed diagnostic that turns scattered marketing data into one prioritized roadmap. ACV offers three: Digital, Website, and Retail.
How is a digital growth assessment different from a website audit?
A website growth assessment inspects the site itself — speed, SEO, UX, checkout. A digital growth assessment covers the full ecosystem: site plus SEO, paid social, email, competitors, and a two-year spend plan.
How long does a growth assessment take?
Website: about five weeks. Digital: about six weeks. Retail: six weeks including walkthrough and design scrums.
What do I receive?
A 30–60 page living document, a findings presentation, a recorded walkthrough, and a 30/60/90-day action list. Digital includes spend forecast and budget reallocation.
Is this only for large brands?
No. It is built for growth-stage and mid-market consumer brands that need executive-grade diagnosis before they commit more spend.
Ready to find out what’s actually possible for your brand?
30 minutes. No pitch. A real conversation about your situation and AI readiness.