Brand Strategy
We blend deep strategic insight with AI-powered technology, for long-term success.
Narrowing your focus is the fastest path to expansion. When your brand identity is sharp, specific, and consistent, you stop wasting resources trying to appeal to everyone and start dominating your specific niche. A focused brand commands higher value, creates effortless differentiation from competitors, and shortens the sales cycle by instantly communicating why you are the perfect solution for the people who matter most.
What We Do
Focus Your Brand, Prepare You For Growth
We build brands that are as operationally powerful as they are creatively distinct. Our process begins with immersive Brand DNA Workshops, where we uncover the core essence of who you are and re-focus your team on what matters, followed by comprehensive Brand Strategic Planning to chart a clear path for market growth. We don't just stop at the roadmap; we equip you for the journey. By leveraging advanced AI-Powered Brand Management, we give you innovation products that turn your strategy into tangible, scalable action, and helps you and your team deliver on your brand strategy every single day.
Led by Aaron Carpenter, brand strategy trailblazer, former VP of Marketing at Levi Strauss and CMO at The North Face.
We facilitate deep-dive sessions to articulate your unique voice, values, and visual identity. Learn More
We help you build the roadmap that takes your brand from its current state to market dominance. Learn More
We operationalize your brand using AI-powered management tools, giving you the tech stack needed to innovate, scale and stay true to your brand identity on a daily basis. Learn More
Why Choose ACV for Brand Strategy?
Choosing ACV means choosing a partner that understands a modern brand requires both a soul and a system. We move beyond traditional consulting by fusing the deep, introspective clarity of Brand DNA with the operational power of a experience-informed Strategic Roadmap and ongoing AI-Management tools. While other agencies might hand you a static roadmap and walk away, we deliver a living strategy equipped with the precise technological tools needed to execute, ensuring your brand isn’t just defined on paper, but fully prepared for growth.
Real Results from Trusted Partners
Brands We've Accelerated
See how our fractional CMO services have driven transformative growth for consumer and retail leaders, blending human expertise with targeted AI enhancements for measurable impact.
The DNA work we did together is fully integrated in North America and globally. Our new DNA Pyramid is as powerful today as the day we finished it and guides us along in everything we are doing.
— Rob Durant, VP Marketing | Osprey Packs
We absolutely loved working with ACV. My goal as CEO was to take Sea to Summit from selling products globally to being a global brand. Bringing on Aaron Carpenter as Interim CMO made everything easier.
— Sally McCoy, Former CEO | Sea to Summit
AI-Enhanced Insights for Human-Led Growth
At ACV, technology serves strategy—not the reverse. We integrate AI selectively for deeper dives into customer sentiment and retail trends, empowering human-crafted plans that feel intuitive and enduring. From predictive e-commerce audits to personalized omnichannel campaigns, we unlock efficiencies that let your team focus on what matters: building connections that last.
Trusted by the World's Biggest Brands
Featured Case Studies
Sea to Summit
Guiding a global brand evolution while launching a new product vertical at the same time.
Manitobah
Modernizing a principled and Indigenous-rooted shoe brand — while honoring its profound heritage, culture, and craft.
Tracksmith
Supporting a rapidly growing running brand with strategic direction through Fractional CMO services.