Case Studies

Stephen Curry addressing a group of basketball players during a coaching session, illustrating the team alignment central to Social Media Leadership.

Thirty Ink : Building Social Media Leadership

Discover how ACV Consulting provided fractional social media leadership for Thirty Ink, helping its digital marketing team align strategy across a growing portfolio of businesses. Through a three-phase engagement, Aaron Carpenter assessed existing operations, developed a 12-month social media plan, and established leadership processes and performance KPIs.

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Stephen Curry representing Thirty Ink in ACV Consulting's strategic planning framework case study.

Thirty Ink : Building Strategic Planning Infrastructure

See how ACV Consulting and Being Human helped Thirty Ink build a strategic planning framework for stronger coordination, accountability, and long-range growth.

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Fresh Chopt salads in white bowls featuring leafy greens, tomatoes, and colorful toppings, representing the brand's food offering and Brand Positioning Framework.

Chopt : Brand Clarity in a Crowded Market

Discover how ACV Consulting partnered with Founders Table Restaurant Group and Chopt Creative Salad Co. to develop a brand positioning framework grounded in consumer research. Through a leadership workshop and consumer segmentation project, ACV delivered updated Brand DNA, three content pillars, and actionable customer profiles to guide marketing strategy and future growth.

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Mons Royale mountain bikers representing the community-driven digital marketing strategy developed with ACV Consulting.

Mons Royale : Scaling a Digital Marketing Strategy for the North American Market

See how ACV Consulting developed a digital marketing strategy to help Mons Royale connect content, paid media, email, and customer growth across North America.

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5.11 Tactical Always Be Ready brand imagery for ACV Consulting brand archetype case study.

5.11 Tactical : Brand Clarity as a Growth Engine

See how ACV Consulting used a Brand Archetype Workshop to help 5.11 Tactical align leadership, clarify brand identity, and build a foundation for growth.

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Osprey outdoor adventure imagery representing the brand identity framework developed with ACV Consulting.

Osprey : Turning Brand DNA Into a Global Brand Playbook

See how ACV Consulting helped Osprey build a global brand identity framework through Brand DNA, consumer segmentation, and a comprehensive Brand Playbook.

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Johnny Was lifestyle apparel representing the brand identity behind ACV Consulting's brand marketing strategy.

Johnny Was : Aligning The Team Around An Iconic Identity

See how ACV Consulting helped Johnny Was build a unified brand marketing strategy through embedded Fractional CMO leadership, consumer segmentation, and marketing planning.

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Interior of a Mons Royale retail store featuring apparel displays, mannequins, wooden fixtures, and a digital screen, supporting its omnichannel retail strategy.

Mons Royale: Creating a True Omnichannel Retail Strategy

Discover how ACV Consulting partnered with Mons Royale to align retail design, brand positioning, and digital engagement through an omnichannel retail strategy. The Enhanced Retail Assessment and Design Workshop evaluated the Whistler flagship store, developed customer segmentation and Brand DNA frameworks, and delivered an integration roadmap for loyalty, email capture, clienteling, and future retail growth.

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Johnny Was model wearing a gold floral dress outside a modern building, reflecting the brand aesthetic informing its retail store layout design.

Johnny Was : Creating a Retail Flagship

Discover how ACV Consulting partnered with Johnny Was to enhance its retail store layout design and develop a scalable retail design framework. Through a two-phase engagement, Christopher Peak and Aaron Carpenter led a collaborative retail design workshop, provided executive oversight of the Houston store remodel, and developed a comprehensive Retail Design Guidelines Book to guide future store development.

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Helinox outdoor chair representing the performance side of the brand identity unified through its brand guidelines.

Helinox Case Study: Building One Brand Across Two Worlds

See how ACV Consulting developed Brand DNA, consumer profiles, and brand guidelines to help Helinox align global teams across outdoor performance and lifestyle culture.

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Woman wearing headphones and using a smartphone beside a passing train, representing Akoio's consumer wellness focus within its Strategic Business Planning initiative.

Akoio Case Study: Strategic Business Planning

Discover how ACV Consulting provided fractional CEO leadership and strategic business planning for Akoio, an emerging consumer wellness brand. Through a year-long engagement, ACV helped establish executive accountability, guide product development, strengthen investor readiness, and build a strategic foundation for future growth.

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Aerial view of a forested landscape at Better Place Forests' Yosemite Gateway Memorial Forest, featured in ACV Consulting's Vendor Sourcing & Procurement Management case study.

Better Place Forests : Procurement & Expansion

Discover how ACV Consulting supported Better Place Forests through vendor sourcing, procurement management, and multi-site project coordination. From 2021 through 2023, ACV helped manage operational infrastructure across a growing portfolio of conservation memorial forests, coordinating vendors, materials, and brand experiences to support the company's national expansion.

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Lactae Hevea branded natural rubber shoe sole, representing the French heritage manufacturer featured in ACV Consulting's B2B digital transformation case study.

Lactae Hevea : B2B Digital Transformation

Discover how ACV Consulting partnered with Lactae Hevea to modernize its digital presence through a three-phase B2B digital transformation. The engagement combined a Brand DNA Assessment, comprehensive Digital Audit, and Shopify website redesign to deliver a scalable wholesale platform with updated branding, improved user experience, and an SEO-focused site structure.

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Three models wearing casual apparel in a studio portrait representing Everywhere Apparel's content marketing strategy.

Everywhere Apparel Case Study: Content Marketing Strategy

Discover how ACV Consulting developed a content marketing strategy for Everywhere Apparel, aligning B2B and B2C messaging through social media, content templates, and digital marketing infrastructure.

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Adults gathered around wine glasses at a social event representing the community-building focus of ACV Consulting's social media marketing strategy.

Premium Wine Brand Case Study: Social Media Marketing Strategy

See how ACV Consulting developed a social media marketing strategy to help a premium wine brand build awareness, grow its community, and enter the North American market.

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