Case Studies
How Three Years of Planning Partnership Helped a Celebrity-Led Enterprise Move from Entrepreneurial Energy to Operational Discipline.
Supporting a rapidly growing running brand with strategic direction through Fractional CMO services.
Guiding a global brand evolution while launching a new product vertical at the same time.
Modernizing a principled and Indigenous-rooted shoe brand — while honoring its profound heritage, culture, and craft.
Better Place Forests Case Study
Guiding an in-forest memorial startup through a stronger merchandising strategy and in-forest personas.
Evolving and helping lift a hydration brand looking to change the game in the plastic water bottle space.
Designing an outdoor experience for tomorrow’s customers for a legendary brand.
Reimagining the sustainability platform of a global footwear giant.
Stepping into the role of Interim Head of North American Marketing during some of the craziest times in over a century.