BRAND TEAM

Brand Expert

Interim CMO + Brand Strategy

Seth’s career started in the early years of Red Bull where, for over 15 years, he led local, regional, and national teams to win the youth consumer. He led national and international cross-functional teams to ensure quality execution across social, digital, retail, and advertising. In addition, he was the driver behind the community activation program for some of the brand’s largest tentpole initiatives.

As a consultant, Seth has continued to refine his approach to brand strategy, supporting F100 brands, CPG and lifestyle brands, startups, celebrities, and agencies in shaping their long-term planning, communications, activation, and organizational design.