The Fractional Advantage

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Fractional CMO Global Marketing Strategy

Advice from a CMO in Economic Uncertainty

Tariffs are back, budgets are tight, and consumer sentiment is shifting fast. The brands freezing in fear will lose ground — the ones recalibrating now will own the recovery.

Brand Marketing Fractional CMO Global Marketing Strategy

Global Brand Strategy: Getting Team Buy-In at Scale

Getting global team buy-in is no easy feat but a necessary one to drive growth of a brand. In this article, founder of ACV Consulting, Aaron Carpenter, reflects on his key principles for unifying a team towards a single goal of brand growth.