The Fractional Advantage
How The North Face Scaled to $2B: The Five Marketing Lessons
In this blog, Aaron Carpenter reflects on key marketing learnings from his time scaling The North Face to $2B during his time as VP of Marketing.
Elevate Your Marketing Strategy with a Digital Audit
In the fast-paced world of digital marketing, staying ahead of the curve is paramount to success. At ACV Consulting, we offer a tailored digital audit service designed to uncover insights, identify gaps, and unleash the full potential of your brand's online performance.
How AI in E-Commerce Can Help Manage Product Photography
Use a Fractional CEO to Focus Your Startup
When I join a startup retail company as a Fractional CEO, it’s an exciting opportunity to bring agility, foresight, and growth strategies to a brand right from the starting line. My main objective is always to build a robust foundation of retail and brand-building strategy, broken into actionable steps that keep us moving, make us attractive to investors, and set us up for sustainable growth
Being a fractional CMO lets me bring proven leadership tools and global experience to marketing, e-commerce, and retail teams as they navigate big changes. I can help CEOs make quantum leaps in short time frames and keep brand teams moving to meet their goals while finding the right person to fill the role permanently. Helping brands and brand teams successfully through big transitions is one of the most satisfying roles I have served in my professional life.
Supporting International Businesses Expanding into the United States
In 2023, ACV was able to help seven unique international brands expand their footprint in the US market. With its massive consumer base and marketing platforms like Facebook and Google reaching over 70% of the population, success in the US market can mean growth, diversification, and increased revenue.