The Fractional Advantage
Advice from a CMO in Economic Uncertainty
Tariffs are back, budgets are tight, and consumer sentiment is shifting fast. The brands freezing in fear will lose ground — the ones recalibrating now will own the recovery.
Global Brand Strategy: Getting Team Buy-In at Scale
Getting global team buy-in is no easy feat but a necessary one to drive growth of a brand. In this article, founder of ACV Consulting, Aaron Carpenter, reflects on his key principles for unifying a team towards a single goal of brand growth.
Why Identifying Brand Purpose Is the First Step in Developing Brand DNA
Brand purpose is foundational to building a strong and long-lasting brand. Learn more about how we identify a brand’s purpose as part of building overall Brand DNA.
Hiring a Fractional CMO: 8 Signs It’s Time for Executive Marketing Leadership
Not sure if it’s the right time to bring on a Fractional CMO? Read Aaron Carpenter’s advice on when to consider hiring interim leadership for your brand.
How AI is Revolutionizing Retail Environment Design and Prototyping
In this blog, Christopher Peak shares how AI is driving change in the retail development space.
How The North Face Scaled to $2B: The Five Marketing Lessons
In this blog, Aaron Carpenter reflects on key marketing learnings from his time scaling The North Face to $2B during his time as VP of Marketing.
Elevate Your Marketing Strategy with a Digital Audit
In the fast-paced world of digital marketing, staying ahead of the curve is paramount to success. At ACV Consulting, we offer a tailored digital audit service designed to uncover insights, identify gaps, and unleash the full potential of your brand's online performance.
How AI in E-Commerce Can Help Manage Product Photography
Use a Fractional CEO to Focus Your Startup
When I join a startup retail company as a Fractional CEO, it’s an exciting opportunity to bring agility, foresight, and growth strategies to a brand right from the starting line. My main objective is always to build a robust foundation of retail and brand-building strategy, broken into actionable steps that keep us moving, make us attractive to investors, and set us up for sustainable growth