Sabrina Lafosse
Aaron Carpenter is the rare brand strategist who has repeatedly proven that emotional connection at scale directly drives billions in profitable growth. From doubling The North Face to $2B as VP of Global Marketing to launching Levi’s $200M digital business, Aaron now serves as Founder and Fractional CMO at ACV Consulting—equipping heritage and growth-stage consumer brands with the cultural engineering, AI-ready frameworks, and private-equity-grade rigor needed to dominate their category for decades.
Director | Digital Marketing & E-commerce Development
Digital Analytics · Digital Strategy · Tech Stack & Systems Design
Architect of the Digital Growth Audit
As the primary architect of ACV Consulting’s proprietary Digital Growth Audit program, Sabrina Lafosse is the strategic cornerstone of our entire digital practice. She designed the rigorous methodology that dissects competitive landscapes far beyond surface-level metrics, uncovering deep structural opportunities for brands entering or expanding in the North American market. Sabrina ensures every audit delivers not just data, but decisive intelligence that directly impacts top-line growth and margin protection.
Operator-First Insight from Two Decades Inside Iconic Brands
With over 20 years leading digital marketing and e-commerce at Giro Sport Design, Royal Robbins, American Recreational Products, and ThinOptics, Sabrina brings rare client-side perspective to every engagement. She analyzes ecosystems with the pragmatic, P&L-focused mindset of a brand operator who has lived the real-world pressures of inventory turns, margin preservation, and customer retention—giving her the unique ability to spot “invisible” growth pathways that traditional agencies routinely miss.
Turning Complex Data into Profit-Driving Playbooks
Sabrina excels at synthesizing fragmented data across paid, owned, and earned channels while bridging technical performance and brand storytelling. Whether reverse-engineering a competitor’s acquisition machine, optimizing tech stacks for conversion efficiency, or building three-year revenue projections, she transforms raw analytics into ACV’s signature user-friendly playbooks. By staying ahead of algorithm shifts and emerging search trends, Sabrina equips partners with clear, actionable roadmaps to dominate the digital marketplace with confidence and precision.