Stabil
About STABIL: A performance footcare and traction company for hardworking people that is expanding into the broader workwear accessories market. Founded in 1990 in Maine, USA.
ACV Support: Brand DNA Workshop, Brand Guidelines, Sell-In Book, and Market Research.
Brand DNA Workshop Package
- Brand DNA workshop with a multidisciplinary team
- Brand pyramid creation using new and existing content
- Brand guidelines—content collection, revision, and evolution
- Stock photography curation, alteration, and procurement
Sell-In Book
- Visual sell-in strategy
- Adaptation of brand guidelines for sell-in use
- Collaboration with internal marketing and sales team
- Product templates
Market Research
- Use of current, measurable public, and internal market data to illustrate consumer profiles
- Procuring brand market research survey
- Procuring market data research
- Working with internal marketing and sales team to turn research results into creative content
Tradeshow Booth Design
- Photo Direction
- Graphic Design
- Consumer Experience Design
- Overall Build Management
Content Capture
- Campaign Ideation
- Scouting
- Casting
- Talent Management
- Creative Direction
