Brand DNA Masterclass Workshop

Name: Brand DNA Masterclass Workshop
Brand: ACV Consulting
Price: 999.0 USD
Availability: InStock

$999.00

Brand DNA Masterclass Workshop with Aaron Carpenter – Ex-CMO The North Face

Most brands die from vagueness. This is the exact workshop Aaron Carpenter used to turn The North Face from a sleepy outdoor label into a $2B+ global icon — and Levi’s into a digital powerhouse — by forcing ruthless clarity on purpose, values, personality, and differentiation.

What You’ll Build (Live with Aaron)

Your complete Brand DNA Pyramid™ — the same one-page tool Aaron used at The North Face
Crystal-clear Purpose, Promise, Personality, Values, and Proof Points
Ownable Points of Difference that actually matter to customers
Archetype & tone-of-voice system that ends “is this on-brand?” debates forever
A 90-day activation plan that turns DNA into revenue
Two 60-minute private 1:1 sessions with Aaron to workshop YOUR brand live

Two Purchase Options

Masterclass Only – $499
4–6 hour live intensive + lifetime on-demand replay + full template library

Masterclass + Two 60-Minute 1:1 Sessions with Aaron Carpenter – $999
Everything above + two private calls where Aaron pressure-tests and refines your actual Brand DNA in real time

Who This Is Built For

Founders who know their brand feels “off” but can’t articulate why
Marketing leaders inheriting a fuzzy or outdated identity
Brands raising capital or preparing for repositioning
Anyone tired of generic “on-brand” creative that misses the mark

Real Outcomes from Past Cohorts

90%+ reduction in off-brand creative revisions
30–70% faster decision-making across teams
Investor and board presentations that finally answer “what makes you different?”
Stronger emotional connection → higher pricing power and loyalty

Stop being another “me-too” brand. Start being the one customers can’t live without.
Limited seats per cohort — secure yours before they’re gone.

Not sure which option is right? Book a free 15-minute call and Aaron will personally guide you.

Build a standout brand with expert guidance

This comprehensive step-by-step online masterclass not only teaches you how to build a brand with a clear purpose and strong vision. This masterclass also includes two hours of 1:1 personalized strategy sessions with ACV Consulting Founder, Aaron Carpenter, to help you refine your brand and create deeper emotional connections with your customers. Just select the option that includes 1:1 consultation.

Select Your Masterclass: Masterclass With 1:1 Consultation

Masterclass With 1:1 Consultation
Masterclass Only

Product variants

Many brands struggle to articulate their unique value in a crowded marketplace. Without clarity around your purpose, values, and differentiation, your marketing efforts can feel disjointed, your messaging inconsistent, and your growth potential untapped. Sound familiar?

That’s where the Brand DNA Masterclass comes in, complete with two 60 minute 1:1 strategy sessions to give you hands-on guidance in refining your brand’s unique DNA.

A Strong Brand DNA

1. Provides clear direction and purpose for the brand.

2. Ensures consistent messaging across all channels.

3. Differentiates the brand from competitors in a crowded market.

4. Builds deeper emotional connections with customers.

5. Enhances brand loyalty by aligning with customer values.

6. Guides internal teams, aligning them with the brand’s mission.

7. Strengthens trust by delivering a consistent brand experience.

8. Positions the brand for sustainable, long-term growth.

Enroll Now

Created by Aaron Carpenter, former VP of Marketing at Levi’s and CMO at The North Face, this course is designed to help you uncover the core of your brand and set a clear direction for future growth. In addition to the comprehensive lessons, you’ll also receive two hours of personalized strategy sessions, giving you hands-on guidance to apply these insights directly to your brand. You’ll walk away with:

A Clear Purpose: Discover what makes your brand meaningful and why it resonates with your audience.
Defined Brand Values: Learn how to align your team around shared principles that guide business decisions and customer interactions.
Competitive Differentiation: Identify your unique strengths in the marketplace and how to communicate them effectively.
A Growth Roadmap: Get a step-by-step guide to scaling your brand and aligning your marketing efforts for long-term success.
Plus, the 2-hour strategy session will provide tailored, actionable insights to help you implement these strategies effectively, ensuring your brand stands out in the market

Who Is This Course For?

The DIY Brand Builders: Entrepreneurs who want to establish a strong brand identity but need structured, expert guidance to do it right.

Misaligned Marketing Teams: Marketing leaders seeking a unified approach to align their team around a clear brand purpose, values, and identity.

Budget Conscious Business Owners: Small to mid-sized companies aiming to develop their brand in-house without the high costs of external agencies.

Early-Stage Startups: New businesses striving to stand out in competitive markets and in need of a clear, differentiated brand strategy.

Scaling Organizations: Teams preparing for growth but lacking the foundational brand strategy necessary to support long-term expansion.

Get Started

Ready to Elevate your Brand?

Your brand’s potential is just one decision away. Start the Brand DNA Masterclass today and build a foundation that will drive growth for years to come.

Get Started