Grasshopper Case Study
About Grasshopper: The hoppr1 is a revolutionary environmental sensor mobile app system for indoor agriculture that gives growers across the globe urgently needed accuracy and real-time condition monitoring. A modern solution made for the times that we live and grow in.
ACV Support: As CEO of Grasshopper, Christopher Peak developed an omnichannel go-to-market strategy, including e-commerce, in-app, and direct-to-consumer, through an initial funding round.
CEO + Omnichannel Strategic Plan
Developed a core product and executed a strategic go-to-market investor plan through the following:
- Omnichannel Strategic Plan (E-commerce, in-App, DTC)
- Market Positioning
- Supply Chain Management
- Retail Distribution Modeling
- Investor Communications
- Retail Concept Viability Audit
Brand DNA Workshop
ACV worked with the founding team to help uncover the brand DNA through our proprietary Brand Workshops. We developed customer profiles and a simple, mobile-first launch site to pre-sell the hoppr1 and seed further interest among partners, early adopters, enterprise growers, and investors.
We identified, expanded, and unified the brand identity for use in an omnichannel go-to-market strategy:
- Brand Pyramid
- Brand Voice
- Identity, Type & Color Evolution
- Brand Persona
- Customer Profiles
