How did ACV Consulting support Havaianas in North America?

ACV Consulting supported Havaianas through an 18-month engagement providing interim leadership across North American marketing and e-commerce. The work included marketing and e-commerce leadership, team assessment and development, strategic and tactical planning, digital support, and localized creative designed to support the brand's North American operations.

What did ACV Consulting manage as Interim Head of North America Marketing and E-Commerce for Havaianas?

As Interim Head of North America Marketing and E-Commerce, ACV Consulting provided executive leadership across marketing strategy, e-commerce, team development, and digital execution. The engagement combined strategic planning with ongoing tactical support including digital asset design, content creation, and localization of creative from Havaianas' Brazil headquarters for the North American market.

How did ACV Consulting support Havaianas' Salesforce migration?

ACV Consulting supported Havaianas through a full-suite Salesforce migration completed within a four-month timeframe. The migration included Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud as part of the broader 18-month marketing and e-commerce leadership engagement.

Havaianas Case Study

About Havaianas: The world’s leading flip-flop brand with over 1 billion dollars in sales around the globe. Based in Brazil since 1962.

ACV Support: Interim Head of North America Marketing and E-Commerce (18-month project) + Digital Support through ACV's fractional marketing leadership.

Interim Head of Marketing + E-Commerce

Marketing and e-commerce lead
18-month project
Team assessment, development for marketing, and e-commerce
Strategic and tactical plan development
Full-suite Salesforce migration (Commerce Cloud, Marketing Cloud, and Service Cloud) in a 4-month timeframe.

Havaianas advertising creative featuring colorful footwear, lifestyle photography, and collaborative campaign designs.

Ongoing Digital Support

Ongoing digital assets design
Content creation
Localized digital creative from Brazil HQ

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