How did ACV Consulting support Timberland's CSR and sustainability strategy?

ACV Consulting supported Timberland by reimagining its global CSR and sustainability platform and developing the communication strategy for a three-year global initiative. The engagement included platform naming, brand voice, campaign activations, rollout planning, and communications designed to connect Timberland's environmental commitments with audiences across multiple channels.

What marketing activations were developed for Timberland's sustainability initiative?

The Timberland sustainability initiative incorporated social and digital campaigns alongside retail strategy and point-of-purchase activations. ACV Consulting helped develop an integrated approach that translated the CSR platform across digital communications, physical retail environments, and other consumer touchpoints while maintaining a consistent global message.

How did Timberland launch its CSR and sustainability initiative?

Timberland introduced the initiative with a brand launch reel designed to inspire both internal teams and audiences around the world. The reel supported the broader CSR and sustainability platform by communicating the initiative's purpose as part of a coordinated global rollout.

Timberland Case Study

About Timberland: An iconic heritage footwear company that has transitioned into a renowned global lifestyle brand with a longstanding commitment to environmental responsibility. Founded in 1952 in New Hampshire, USA.

ACV Support: Cause Marketing, CSR / Sustainability Campaign, and Launch Reel

Timberland “Nature Needs Heroes” campaign creative across retail displays, footwear, and lifestyle advertising.

CSR / Sustainability Rebrand

Reimagined global CSR and sustainability platform
Social, digital campaign(s), including retail strategy, and POP activations
Name, voice, activations, rollout, and overall general communication strategy for 3-year global initiative.

Launch Reel

We announced the year-long initiative with a brand reel that was meant to inspire both internal teams and individuals across the world.

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