How did ACV Consulting support Mananalu?

ACV Consulting supported Mananalu through a 12-month Interim CMO engagement focused on brand development, brand guidelines, and campaign support. The work included evolving the brand narrative, refining key messaging, developing detailed visual identity guidance, and supporting creative direction across campaign content.

How did ACV Consulting help evolve Mananalu's brand?

ACV Consulting helped evolve Mananalu's existing brand through narrative development, messaging refinement, and expanded brand guidelines. The engagement also included evolving the brand's color system and developing detailed color usage rules to support a more consistent visual identity across marketing and campaign materials.

What campaign support did ACV Consulting provide for Mananalu?

ACV Consulting supported Mananalu's campaigns through creative and photo direction, campaign narrative development, select social post copy, graphic design, and motion design. These capabilities helped translate the brand's evolving narrative and visual guidelines into cohesive campaign creative.

Mananalu aluminum water bottles displayed against a tropical outdoor backdrop.

Mananalu Case Study

About Mananalu: Not just a water bottle company, Mananalu makes bigger waves with their resealable and infinitely recyclable bottle that’s filled with hydrating, clean, purified water.

ACV Support: Interim CMO (12-month project), brand guidelines, campaign development

Brand Development + Guidelines

Evolved brand narrative
Dialed in key mechanical copy and overall flow
Evolved color & developed detailed color usage rules

Digital campaign concepts promoting the elimination of single-use plastic bottles through ocean-inspired imagery and messaging.

Campaign Support

Creative & Photo Direction
Campaign narrative & select post copy
Graphic & Motion design

Latest Stories

View all

Speaker presenting onstage at the CMO Alliance Summit, where marketing leaders discussed AI adoption challenges and organizational integration.

CMOs Are Frustrated with AI. That's Actually a Good Sign

At the September 2026 CMO Alliance Summit in San Francisco, ACV Consulting founder Aaron Carpenter heard growing frustration among marketing leaders over AI adoption challenges. Discover how fragmented workflows, disconnected data, and unclear accountability are slowing AI integration, and why these obstacles may signal a turning point for CMOs.

AI-native commerce organizational design represented through collaborative planning and architectural blueprints.

We Contributed to Brandfuel.ai's “Build for What's Next” Whitepaper — Here's Why

Explore how AI-native commerce is reshaping product content, marketing operations, and organizational design—and what consumer brand leaders should do next.

Brand DNA Is the Last Thing You Should Ignore in a Downturn

Why brand DNA strategy matters during economic uncertainty—and how clear positioning, consistent messaging, and brand focus can protect long-term customer loyalty.