Better Place Forests Case Study
About Better Place Forests: Better Place Forests is creating North America’s first conservation memorial forests for families who choose cremation. Their mission is to inspire everyone to leave a meaningful legacy for the planet and the people they love.
ACV Support - Interim SVP Real Estate, Design, and Development
Christopher Peak provided retail leadership as VP of Real Estate. He developed a wrap-around visual merchandising program to simplify, strengthen, and enlarge the product pipeline, amplifying sales growth through improved visual merchandising. ACV Studio crafted emotional tree, section, and forest personas to bring the serenity of BPF forests to customers within an omnichannel strategy.
VP of Real Estate
Oversaw forest as store infrastructure, building, and operations of 9 locations over a 24-month startup phase.
- Forest Customer Welcome Center—Goals, Strategy, and Oversight
- Real Estate Development Modeling and Site Delivery
- Design Concepting, Management, and Permitting
- Construction Management, Master Schedule, Budgets, Vendors, Procurement, and Delivery
- Handoff to Operations, Warranty, and Facilities
- Sustainability Profile Management
Product Personas
Produced and evolved product mapping and personas.
- Product Mapping
- Forest Personas
- Section Personas
- Species Content & Visuals
Visual Merchandising
Defined the in-store customer journey and created a product visual merchandising plan.
- Customer Journey Mapping
- Forest (Store) Design
- Product Presentation
- In-Forest Operational Expression
Omni-Channel Integration
Applied product and visual merchandising work to an omnichannel tactical proposal.
- Cross-Channel Integration
- Market Research, Customer Experience, and Brand Integration
- Concept Development, Design Package, and Renderings
Field + Project Management
- Ongoing project management and logistics—helping to facilitate in-forest customer experiences.
- Procurement support, sourcing, purchase, scheduling, and delivery of all materials for in-forest use & pop-up consumer experiences.
