How did ACV Consulting support Manitobah with Interim CMO leadership?

ACV Consulting provided Interim CMO leadership to Manitobah through a 12-month engagement focused on marketing strategy, team development, e-commerce, and global growth. The work included strategic and tactical marketing planning, organizational development, e-commerce initiatives, and CRM strategy designed to strengthen the brand's marketing capabilities.

How did ACV Consulting support Manitobah's brand evolution?

ACV Consulting worked collaboratively with Manitobah on Brand DNA development and brand evolution while supporting the company's established identity and vision. The engagement included a cross-disciplinary Brand DNA workshop, brand pyramid development, updated brand guidelines, visual strategy, photo direction, and the evolution of typography, color, and identity.

What marketing and e-commerce initiatives were included in the Manitobah engagement?

The Manitobah engagement included strategic marketing and e-commerce planning, global marketing team development, new global Shopify sites, and CRM strategy with Klaviyo. ACV Consulting also supported brand guidelines, visual direction, sales materials, and other systems designed to strengthen consistency across the growing brand.

Manitobah Case Study

About Manitobah: Rooted in Indigenous culture, Manitobah’s vision is to build a vibrant, global brand that makes a positive impact in Indigenous communities.

ACV Support: Interim CMO (12-month project), Brand DNA workshop, brand guidelines + brand evolution, including font, color, and identity.

Interim CMO

The Manitobah Case Study included a 12-month interim CMO engagement focused on strengthening marketing strategy, team development, e-commerce, and global growth.

12 month project
Strategic + tactical marketing + e-commerce plan creation
Global marketing team assessment + reorganization + development / Launch of the brand’s first global tent line
Launch of new global Shopify sites
Development of global CRM strategy with Klaviyo

Manitobah campaign creative featuring Walk With Us and Original Winter Boot advertisements.

Brand Evolution

As part of the case study, ACV helped evolve the brand through collaborative Brand DNA development, updated guidelines, and a refreshed visual identity.

Brand DNA workshop with cross-disciplinary team
Brand pyramid creation
Identity, Type & Color Evolution
Brand guidelines
Visual Strategy & Photo Direction

Winter lifestyle photography showcasing models wearing boots and cold-weather apparel in urban and outdoor settings.

Manitobah lifestyle imagery featuring Indigenous models in contemporary fashion and outdoor settings.

Manitobah Case Study

Manitobah Case Study

Interim CMO

Brand Evolution

Sales Materials + Lookbook

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