How did ACV Consulting support Sea To Summit with Fractional CMO leadership?

ACV Consulting provided Fractional CMO leadership to Sea To Summit through an 18-month engagement followed by six months of additional support. The work included strategic and tactical marketing planning, e-commerce strategy, global marketing team development, organizational improvements, CRM strategy, and marketing systems designed to support the outdoor brand's continued global growth.

How did ACV Consulting help evolve the Sea To Summit brand?

ACV Consulting facilitated a cross-disciplinary Brand DNA workshop and supported the development of Sea To Summit's brand pyramid, consumer profiles, and evolved brand guidelines. The engagement also included refinements to the brand's color palette, digital typography, logo usage, and animated identity alongside campaign development and a Brand Anthem video.

What initiatives were supported during the Sea To Summit Fractional CMO engagement?

The engagement supported major global initiatives including the launch of Sea To Summit's first global tent line and new global Shopify sites. ACV Consulting also contributed to global CRM strategy with Klaviyo, Amazon content, trade show experiences, campaign content production, and internal marketing systems designed to strengthen brand consistency across channels and markets.

Sea To Summit Case Study

About Sea To Summit: Global outdoor lifestyle brand with award-winning design across product categories from cookware to tents. Founded and headquartered in Australia in 1983.

ACV Support:

Fractional CMO (18 month project) + Brand DNA Workshop + Brand Guidelines + Font/Color/Logo Evolution + Brand Anthem Video + Global Launch Support

Sea To Summit Fractional CMO Leadership

18-month project + 6 mos of follow-up, 3 days per week
Strategic + tactical marketing + e-commerce plan creation
Global marketing team assessment + reorganization + development
Launch of the brand’s first global tent line
Launch of new global Shopify sites + Brand Folder development + other marketing team systems
Development of global CRM strategy with Klaviyo

DNA Workshops + Extensions

Brand DNA workshop with cross-disciplinary team
Brand pyramid creation
Brand guidelines - content collection + revision + evolution / Consumer profile + consumer data development
Color palette evolution
Digital font + font usage evolution
Animated logo + logo usage evolution